The Glamping Business Model and Its Operations

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Companies that operate in the hospitality industry, such as hotel chains and rental agencies, are expanding into one another’s territories as the most significant and fastest-growing segments of the travel “business,” hotels and vacation rentals are at the forefront of this trend. According to Skift, the most obvious evidence of this convergence can be found on reserving platforms; hotels and rentals are now given side by facet, blurring the traces between various lodging types in customers’ perceptions.

The glamping “industry” can be segmented just like any other. However, the glamping business model has seen specific shifts, and new models have developed in the industry. This article examines the glamping enterprise model and the various components utilized by the expanding glamping market.

There has been an increase in “Glamping.”

Luxury tenting companies are cashing in on the growing interest in glamping after a successful summer season thanks to the increasing number of visitors who choose to stay closer to home rather than book an international trip. Statistical information about the growing “industry” of glamorous camping (or “glamping”) may seem dry at first glance. Still, it reveals some fascinating insights about the nature of the market and the glamping business model. Key factors fueling the growth of the glamping market and making it a preferred staycation choice include the increasing popularity of wellness tourism, the desire to reconnect with nature and de-stress, the increase in eco-tourism, and the incentive of customers to travel outside. Read on to learn more about the glamorous camping movement.

Types of glamping

The most well-liked types of glamping are:

Eco-tourism is tourism in which visitors observe and learn about natural environments through experiences like sightseeing, hiking, rafting, and swimming in designated conservation areas.
Adventure tourism entails going to far-flung and exotic places to engage in extreme sports like rock climbing, white-water rafting, and skydiving.
Wellness tourism is a vacation aimed at bettering one’s health through various means, such as physical exercise, healthy eating, rest, and meditation.
Attending a festival, concert, or another special event, or a trip to a far-flung locale for a personal celebration like a wedding or family reunion.

Business plan template for an active glamping resort

Glamping, short for “glamorous camping,” provides guests with a comfortable tent and other unique experiences. Now they can get married at your resort, but imagine the extra special touches you could add if the wedding party could stay in luxurious glamping tents for the night. To further broaden their customer base, hotel chains may promote their properties to families and large groups of friends willing to spend more on an out-of-the-ordinary vacation than they would on a standard hotel room.

Activities like kayaking with dolphins and diving in the nearby Ruins Lagoon are included in the new deluxe glamping package, perfect for families. The VIP experience consists of an exceptional after-dark glow-stick performance at Dolphin Cay and a unique family photo as a souvenir. Visitors may also enjoy private tours of the hotel’s facilities, including the Royal Towers Fish Hospital, the Rehabilitation Center, and the Fish Kitchen.

A new market niche for glamping

The freedom to visit any location, from the hustle and bustle of a city to the quiet countryside, is the most appealing perk of working remotely. Companies like Airbnb, which shifted its business model in April to prioritize long-term stays, report continuing growth in the number of digital nomads booking long-term holidays and the number of hosts offering these room types.

Tulum, known as “Nomade,” is a rustic-chic enclave on a white-sand beach that bills itself as a temporary abode for nomads. What wanderer wouldn’t feel at home in a luxurious tent, especially one built with materials sourced from the nearby jungle and set up within a stone’s throw from the Caribbean?

Mobile glamping

This is another well-known model that is currently available all around the world. Pop-up or mobile glamping typically refers to glamping accommodations set up by a third-party operator at popular campsites for guests, dismantled after their stay, and re-erected at a new location. This glamping organization model may also embrace occasion glamping. Like the Pop-Up Resort’ at Coachella, a glamping village is created for rent at events similar to festivals and athletic occasions.

Guide to Glamping

The first thing you need to do if you want to cash in on the growing glamping trend is to settle on a business model. There are hotel owners that choose to expand their current properties, and there are also those who prefer to build whole new hotels. If you’re working with a small plot of land, it’s best to add to your current house or opt for a pop-up glamping setup. If you have found a suitable piece of land but have yet to break ground, consult with your architects to find out how they can best design the structures to take advantage of this development. The settings are essential for developing the ultimate glamping experience. One of the glamping’s major draws is that it allows guests to rediscover and appreciate nature.

Develop with glamping hub

Location, desired level of seclusion, proximity to beaches and other tourist hotspots, and other factors will all affect the price of land on which to construct your glampsite. When choosing a vacation spot, the weather is always a significant factor. Tree houses and tents are great options if you live in a region with mild winters and beautiful summers. Costs for luxurious camping tents are depending on factors such as size, quality, and level of customization.

Before jumping in and constructing your glampsite, you should ensure you have all the information you need. Understanding what kinds of zoning and permits are required for the state, you plan to build is essential. If you’re buying land, your realtor will be an excellent resource for answering questions about the property’s zoning, building requirements, and other factors that may affect your plans for the site. If you’re considering constructing a tiny house, you should research the relevant statutes in your state.

You’ll need a system to manage your availability calendar, sync your distribution channels, organize your cleaning schedules, keep track of guest communications, and do everything else that goes into making sure your vacation rental business runs appropriately. With Hostfully’s property management software, you won’t have to spend your time doing administrative tasks like these anymore.

Once you have the land, the permits, and the appropriate zoning for the kind of glampsite you intend to build, you may begin taking reservations. Social media sites like Tik Tok and Instagram will be crucial to your success because millennials and Gen Z make up most of your guests.

Also, we plan to promote using internet travel agencies like Airbnb, Vrbo, and Booking.com, as well as camping and glamping-specific sites like The Dyrt, Glamping Hub, and Hip Camp. To get the word out about your new venture as soon as possible, we suggest holding a “soft launch” and inviting local influencers to stay at your facility free of charge in exchange for social media and blog promotion. Before opening to the entire public, you can gain valuable experience managing your glampsite through a “soft launch.”

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